Lip Chip LLC Announces Pilot Program To Bring Integrity And Transparency Back To Horse Racing
When horses arrives in the saddling paddock at the racetrack they will be scanned to verify identity through Lip Chip.

© Lip Chip, LLC
Lip Chip LLC Announces Pilot Program To Bring Integrity And Transparency Back To Horse Racing

SAN ANGELO, TX—JANUARY 15, 2022—Lip Chip LLC announces new pilot program being launched later in 2022 to bring integrity and transparency back to horse racing.

The program starts at Ruidoso Downs during the summer meet and possibly progresses to other supportive tracks.

Lip Chip offers advanced equine microchipping technology and was built by horsemen, for horsemen. The program will offer access to the Chip Link System, which will be available to horsemen everywhere in 2023.

The Chip Link System includes the following:

  • Each horse is microchipped with a low frequency microchip, either in the superior lip placement, or the nuchal ligament.
  • Each horse has their owner information, breed, age, sex, color, markings, and emergency contact information uploaded into the secure database.
  • Each horse has 4 current photos as well as copies of their current coggins, piroplasmosis, health certificates, and registration papers uploaded into the secure database.
    > Only a certified track identifier or an approved veterinarian may upload information into the database.
  • Once a horse has been implanted with their unique microchip, a simple scan with the Chip Link Reader will unlock this data and send it to a mobile app housed on a smartphone, tablet, or laptop.

© Lip Chip, LLC
American Quarter Horses and Thoroughbreds alike will be included in the program. Each time a horse enters or exits the backside gates, they will be scanned to secure identification and documentation. When a horse arrives at the holding barn, paddock, clocks for a morning work, or test barn, they will be scanned to verify identity.

Lip Chip has been partnering with Ruidoso Downs for the last year to beta test the Chip Link System. With the help of the tracks, Lip Chip hopes to lessen issues such as cheating and gain transparency.

"We are excited to team up with Lip Chip to protect our horses and better serve our racing fans," said Rick Baugh of Ruidoso Downs.

© Lip Chip, LLC
"Our track is continually working to improve security on the backside and keep our equine population safe. We want to produce a product that assures the fans a level playing field," said Baugh.

Horsemen’s Liaison with Lip Chip LLC, Julie Farr, expresses her excitement for the upcoming program.

"Lip Chip would like to thank AARD Managing Partner Johnny Trotter and Ruidoso Downs for their continued support," said Farr.